The magic power of digital marketing

Imagine that when you reach your peak of success and suddenly you see that you are on your deathbed and your thinking is not about what you want to complete, but your thinking boils down to one question: Will I be able to live again even if I cannot one day go back to what I was? But what I was like is my life so what should I do?!! In such circumstances, the strong person gives up, because even if he lived, he would not be able to complete his previous excellence as same.

 

Hence the power of Vodafone's latest announcement, where after the absence of many years, the movement symbol and the fawazir Sherihan returned to the screen again, so what is the exact reason behind this link and this benign return, and what is its relationship to this announcement?

 

Vodafone is working on creating new communication systems and promoting its brand name through advertisements, even if the advertisement is not related to a new system or introducing new features, but even just discussing its advertisement, this itself is a lot of its promotion and in this advertisement Vodafone relied on a lot Of the factors in order to be able to attract people and get them to promote them, whether they agree or disagree with the idea.

 

The first factor was chosen based on the message that the company wants to show to the public, which is that whatever the circumstances and difficulties a person is going through, he can return again, strong as he was. Like any company, the Vodafone brand is going through times of strength and weakness, but since the company depends here on customers, here came the convergence of their choice of Sherihan's story to be the focus of their advertisement, as it expresses the importance of receiving support as well as always challenging ourselves to return better than we were.

 

 The story of Sherihan goes back more than twenty years, as she went through serious events during this period due to a car accident that changed the course of her life at that time and made her undergo more than 30 surgeries in the spine so that she could move again and here the message that the company seeks to deliver is a challenge The great and the strength we derive from others while we suffer.

 

And other factors that I relied upon, including the good choice of words, the soundtrack, and the magnificence of the spectacle scenes, as they make the viewer affected by them and want to know the importance of their presentation and message.

 

As a result of the good selection of the previous factors, the ad has already achieved a very high view rate on the YouTube platform, as its number of views reached about 57,000,000 and this is a huge number, and the advertisement also won many discussions on many different social networking sites, media sites such as Facebook.

 

 

The photo copyrights to  

https://web.vodafone.com.eg/documents/9749002/9960883/sherihan.jpg/20ee115c-f627-8789-eb09-2da8c0a9ca3a?t=1618393791355